Benefits of Keyword Based Domain in SEO

27.10.2009

All SEO professionals and those engaged in SEO activites talk about what is better: keyword based domains OR brand related. This is a debatable topic given that the two are completely different. Given their differences; they require quite different marketing strategies to exploit. Whether one is better for search engine optimization than the other is not the focal point of this article. The main idea this SEO article is on how best to utilize keyword based domains.

It is good at the first stage to understand what is a keyword based domain?

Keyword-based domains that fit in keywords into the domain name, as implied by their name. Like if a website sells is engaged in SEO services and has a keyword based domain, it would have a domain name such as “seo-services” or “seocompany” or even “seo-expert-services” in it.  A blog focusing on web design reviews would likely have a keyword-based domain such as “webdesignreviews” or “webdesignblog.”

Keyword based domain names converse to the visitor right away what the website is about and they are a back boon to Search Engine Optimization (SEO).  A visitor going to “discountwebdesign.com” will definitely understand that this website offers web design services. When search engines index websites they will likely see the words “web design” in the domain, marking them as keywords.

Every SEO experts knows that almost all search engines love keywords and keywords are primordial in optimization of websites. Having main keywords in a domain name makes it a better meal to the search engine, pumping up the website’s possible search engine optimization (SEO) marketing latent.  Provided the website has content to match the domain name, of course.

There is one more reason why keyword based domain names are so essential in Search Engine Optimization that has not yet been pointed out and that is back links.  One website links to other website that is called “backlink.”  This is very important to search engines. Backlinks with keywords in them (i.e. keyword based domain) is a double wham in this regard.

Keyword based domains have some huge advantages and many Search Engine Optimizers are using them as part of their overall marketing approach.  Keyword based domains can give better SEO, improved customer retention, and higher overall search result potential.

Discount Web Design is one of the leading Web Design company offering quality website design and SEO services.