Backlinks and Search Engine Optimisation, An Effective Combination

Back links has become a major topic of discussion in the world of search engine optimization. All the experts and novice in the SEO field talk about the importance of back linking to achieve high ranking on the major search engines like Google and Bing. Search engines believe that the more one-way back links you have pointing to your website, the more important your website will be in the eyes of the search engines.

Two types of back link strategies are well known: one-way links and reciprocal links.

One way linking is basically to one way direction. It may be a link that goes from your website to another. Or may be it’s a link from an external site pointing to yours. Whatever it may be, it’s only going one way.

On the other hand, reciprocal links are links that go from one website to another and then the other site link back to the original site.

Before engaging in either one way linking or reciprocal link strategies, it’s important to differentiate between them. Many experts in the field of SEO believe that one way linking is more powerful than reciprocal linking as they are much harder to earn. The logic is that, since they are harder to earn, they must have more value. People will then think highly of the site and this will be followed by a high ranking in the search engines for those sites that have a lot of one way back links.

Backlinks are like votes to Google. Search engine ranking is like a popularity contest: have a lot of links to your site and your site achieves a high ranking. The easiest way to find the number of back links that lead to your site is to visit Google and type in the following command:

link:www.yourwebsite.com

You will be shown a list of all the websites that have back links to your own domain. If you want to see who has links back to a particular page on your site, then put in the full URL to that individual page.

Article by Discount Web Design. Discount Web Design is one of the leading Web Design company offering quality website development and SEO services in the UK.

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