Factors beyond SEO

27.08.2009

Have you ever imagined about what could be the purpose of new pages you are adding to you website. Is it to have a good ranking for a particular keyword? If it’s the case then you have won half the battle.

After the visitor has found your page via your keyword via the search engines, what you want him to do next? There are probably 5 things you might want the visitor to do:

• Click on a link to go to another page on your website
• Buy your products or services
• Register for something on your website example a newsletter
• Click advertising on the page
• Pass your website message on to a friend

Thus, if you are building a landing page on your website and you are putting all efforts to get people visit the page, it is imperative to optimize that page to accomplish at least one of the above things. Perhaps more depending on your particular needs. For example if you are writing about web design, you can give visitors a quotation form to fill in.

It is important to keep the desired action in mind when you design websites and the pages. Optimisation needs to be done for humans also, and not only search engines. Ranking a web page and only have visitors click away is a waste of effort and time. So make good use of the work done.

Discount Web Design is among the top web design company that offers SEO friendly websites, websites that perform well in the search engines. Services are very AFFORDABLE.

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