Importance of simplicity in Web Designing

20.04.2009

A web design represents the face of a company online on the net. It gives a company a unique individuality among the millions of websites on the world wide web.

Simplicity in web designing means how easily and effectively your website can communicate the company messages. It is the look or design of the webpage that will communicate to the web surfer about the personality of the organisation. It is the duty of the web designer to give you a web layout that speaks for your company. Based on company goals and requirements, the website designer will come up with an appropriate layout.

Infact it is not that easy to do a simple layout. The web designer has various knowledge about graphic software and makes use of them to the best of his ability. By overdoing things with the graphic software, the designer might make lots of mistakes. For example by putting lots of effects in an image, the beauty of the image disappears.

The same applies with the content of the website. Content that are too poetic may divert the reader's attention and he fails to the right message for which he has come to the website.

Below we have highlighted the reasons why a simple layout is always preferable when designing a website.

• It is easy to understand and interpret a simple layout.

• The website will have a professional look and feel and thus enhances the personality of the company's online presence.

• Simple contents like text and lighter photos are not heavy in size and are downloaded rapidly.

• Search engines loves simple websites as there download time is less and has better keyword results.

• Human scan webpages rather than read every words in a website. Thus they can easily scan a simple and elegant website than heavy and colourful look.

• It takes less space on the server and bandwidth, thus lowering the cost of hosting a website.

• Simple web pages takes less space of the server and bandwidth.

• A simple layout is more flexible in nature. Any requirement for redesigning or modifying the website cab be easily done.

• It is easy to maintain a simple layout and can work well of different platforms or browsers.

• It saves the web surfers's time and he gets the information to the point.

It helps in building a trust between the company and the user as the user gets what information he is looking for.

Nowadays many websites are designed in Flash and other creative software. Simplicity in web designing is always appreciated. If you can keep your website simple and the user get the information he wants, you will see many viewers trusting your company's information and products.